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Elegance is in the Italian blood, and most Italians would unhesitatingly give up comfort in order to achieve it. Italy is a nation that cherishes outward appearances. Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes besides. So it is no wonder that some of the world’s best sartorial artists are from Italy.

Starting from one of the pioneers of modern fashion, Elsa Schiaparelli, to the modern czar of extravagant opulence, Roberto Cavalli, Italian fashion has had it all. Italian men and women have had some of the best fashion visionaries watching over what they wear; be it clothes, perfume, shoes, jewelry or hair, for almost all of the last century.

The privileged Italians have had names like Brioni and Zegna look after their work wear, and the house of Valentino to call upon when they needed clothes for that real special occasion. Armani has been at hand, letting Italians know that they can be subdued yet elegant, as has the house of Versace which has given a new meaning to glamor. Diesel is a world conqueror in a category all its own, and the likes of Prada, Missoni, Ferragamo, Ferre, Bottega Veneta, Damiani and Bvlgari are discussed in hushed tones of awe in fashion circles across the world.