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From the colourful city of Jaisalmar and the nomads of the Thar Desert, splashed with the hues of the rainbow emerged, Anupamaa Dayal’s collection for Lakmé Fashion Week Summer/Resort 2010. But on the other side it was the resort paradise of Ibiza which Anupamaa had creatively blended into her Indian inspirations too.

A riot of colours exploded on the ramp as a flowing resort line dazzled the audience with hints of nomadic silhouettes. The tones ranged from festive pink to ecru, red, electric blue, green and a mélange of hues. Dresses, kaftans, tunics, saris, skirts, resort gowns were dappled with prints and twinkled with Rajasthani embroidery and gota work.

Drapes, layering, pleats and wraps gave an utterly feminine touch to the sheer translucent fabrics like chiffon, silk chanderi and georgette treated with tie-n-dye Shibori and leheriya with organic dyes.

The simple green shirt dress in marbled colours, the wrap dress constructed by using leheriya and marbled dyes in shades of pink, the pretty layered long dress with layers of prints, front wrap dresses, the long desert dress in georgette with slit bell sleeves and tiny fitted waist coat, the hand printed pleated backless halter with a front cross over and dresses with drapes and knotted strategically at the waist and shoulder were part of this very festive and utterly fluid collection.
The bronzed sun goddess look for the models added to the styling of the presentation. For beach combers and sun worshippers, Anupamaa Dayal’s exotically glamorous resort line has to be an addition in their wardrobes.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2010 will be held from March 5 to March 9, 2010 at Grand Hyatt Hotel, Mumbai.

About Lakmé:
The ‘No.1 and expert’ in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

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