Archive for the ‘Fashion in india’ Category
Y-Films launches Y-Stuff fashion label for youth
the official clothing line of Y-Films was launched recently. The first collection from the label is inspired by, LUV KA THE END. The clothing range captures moments from the gory and bloody viral ‘Teddy Series’ and also echoes the rebellious spirit of the brand. Some really funny lines and sexy designs found their way to a whole range of merchandise like tees, boxers and bags.
Y-Stuff is now available in 60 Loot stores across India. It is also retailed online via major online selling platforms.
On the event of the launch of Y-Stuff, Ashish Patil, Creative and Business Head, Y-Films commented “You need not just see Y-Films… now you can wear it too
Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. This linguistic switch is due to the fashion plates which were produced during the Industrial Revolution, showing the latest designs.[citation needed] For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics. The remainder of this article deals with clothing fashions in the Western world.